Illustrations have never been my strong suit. Designing user interfaces, experiences, and products? No problem. But creating illustrations that perfectly reflect the unique style of a brand? That’s another challenge.

Having worked on web and mobile products, I gained a deep understanding of the brand's distinctive visual language: clean lines, a simple color palette, and that unmistakable pop of bright pink. This made me wonder — could current AI capabilities like Midjourney bridge my skills gap in illustration? Could I finally realize my design visions and ideas myself, without needing a professional illustrator? With this question in mind, I decided to dive in and test it for myself.

As I began experimenting with AI-driven illustrations, I couldn't ignore the ethical questions this step might raise. Could AI tools like Midjourney impact the job security of professional illustrators? For me, the decision to use AI wasn't about avoiding the costs of hiring talent, but about exploring how AI could complement my creative process, especially in the early stages of visual experimentation. My goal was to see if AI could help streamline parts of the workflow — like quickly visualizing ideas or enhancing brand consistency — while still appreciating the unique skills and depth that only a professional illustrator can bring.

The challenge of achieving brand consistency Achieving true brand consistency with AI requires more than just typing a prompt — it's about capturing the subtle details that reflect the brand's core identity. Lemonade's illustration style might seem simple at first glance, but designers know that simplicity demands precision. It's a style built on clarity: simple lines, grayscale tones, and that unmistakable pink touch. Together, these elements create an instantly recognizable look.